When consumers are after a budget meal, according to an independent survey there is a touch of romance there! Taste testers chose WHEN IN ROME... EAT! pizza ahead of competing brands "Papa Guiseppi's", "International Cuisine" and "Weight Watchers". Further the strategy and positioning paid off as When In Rome also sits as the best priced option for consumers at just $0.67 per 100g in the case of pizzas.
