Belmonte Raw

Belmonte Raw
Design shop front, product and collateral.

Belmonte Raw

It looks like the juice craze and a lifestyle of healthy eating is going strong up in Canada too. Belamonte Raw is a Canadian based delivery service that specializes in raw, organic juices and foods. Founded by the company’s namesake Carol Belamonte, the company grew fast and quickly outgrew its original brand identity.

“Over six years ago Carol Belmonte launched Belmonte Raw by bringing salads via bicycle to hungry office workers. At the time of their inception, there were no organic places offering what Belmonte Raw was creating.”

Designer David Taylor was the man for this project. He saw the need to create an identity that differentiated the premium quality of Belamonte Raw’s products from the rest of the playful juice branding in the marketplace. Taylor designed a monogram of the company initials with the name typset below in an all caps, san serif font. This combined with a black and white color palette created a clean, classic brand foundation.

“A paired down palette allowed the color of the food to shine and communications were lead by brand statements that brought the product to life.”

Juices and cleanses are a large and important part of the company’s product line, so there needed to be a relatively easy solution to differentiating the different flavors. Each clear glass bottle has the company’s name screen printed on it for consistency. Wrap around labels are then placed on the bottles with juice name & ingredients being customizable.

Of course bright orange carrot juice is easy to spot, but it’s not so easy to figure out the difference between all the shades of green. This was solved by placing a large number onto each label which correlates to a description on the menu. “I’ll take the #5 please.” I love the order by numbers because it’s easier philosophy in life!

A final, almost overlooked, design element which Taylor included was an underline beneath the letter “E” in Belamonte. This emphasized the fact that the “E” should be pronounced, rather than silent. It also created a tool for brand enlightenment and then was integrated into other areas of the design work. A little goes a long way with this well-developed brand identity, the consistency throughout the packaging and all other touch points of customer facing materials is impressive. Nice work Mr. David Taylor!

Designed by Awake Studio

Country: Canada

Natural Australian Yoghurt

Browns Yoghurt


Looking to redesign existing recipes as well as make way for new flavors, Brownes Natural Yoghurt turned to Boxer & Co. for a redesign. Handling the 33 SKUs in the range, Brownes needed to emit quality and realness without coming off as too premium or expensive. Their product is an everyday essential for the modern Australian family, so the goal was to create something accessible and honest. It needed to be a clearly nourishing product without looking extremely gourmet.

“Yoghurt can be a confusing category – the small pots and multiple players can lead to a lot of noise and the impression of ‘mess’ on shelf. Boxer & Co. needed to create a design that stood out from the crowd, but not necessarily by shouting louder in the same typical FMCG photo-shop heavy language as other brands. It was time to find a new language for yoghurt.”

“On the old packs, the Brownes brand wasn’t prominent enough and didn’t translate into on shelf stand out or blocking of any sort. It was clear that a strong vehicle needed to be found, combined with clear variant indicators to help consumers navigate the range with ease.”

“The challenge was to include a cow in order to cue dairy, but to also use flavour and freshness connotations, without the need for an extra pack element which would clutter the design and make it hard to convey purity.”

“In the resulting ‘Flavour Cow’ design, the cow heroes dairy farm freshness, but in a modern way. The outline of the cow in various poses is used to house fruit, flavours and illustrations that cue delicious taste and also allow for established category language, such as greek architecture for the greek variants. To add some fun, the cows were given their own identities and names – like Beryl, Daisy and Doris.”

Brownes Natural Yoghurt, first and foremost, feels like a wholesome food that the entire family can enjoy. The mouthwatering flavors are written in an imperfect, seemingly handwritten font that speaks to the quality ingredients. Beautiful, light colors capture the flavors, while the cow is depicted differently on each variety, adding in a bit of creativity and humor. It’s advertised and pure and delicious, but for the sake of appealing to moms and dads who want healthy yet tasty options for their family.

“Light pastel colours nod to the luscious, creamy nature of the reformulated yoghurt. They are subtle enough to retain a strong range look, but different enough to aid navigation. A series of hand-written fonts and doodles quietly adorn the pack, giving a really authentic feel to the aesthetic. Additional hand-drawn elements like butterflies, daisies, speech bubbles, farm signs and grass, drive home provenance and realness.”

“The inside of each label adds to the playful nature of the design and utilises every piece of real estate available with fun cow facts and activities, encouraging customer engagement in the core demographic – young families.”

“The flavour-cow design was perfect for rolling into POS. A three-phase in-store campaign was created, hero-ing the cows, plus life-size flavour cows were produced, which were used as an innovative anchor for sampling.”

Designed by Boxer & Co.

Country: Australia

City: Sydney

Natural Sins



To reintroduce its unique line of crispy mango, pineapple, coconut, and beet chips, Natural Sins needed a packaging design that could show retail customers and health-conscious consumers that it was much more than a chip off the old block.

The packaging design directive for Denver agency LRXD was to create eye-catching bags for the Costa Rican company, yet ones that had a minimalist feel that captured the simplicity of this all-natural product. This idea is echoed in the first message one encounters at the top of each bag: “Just two ingredients.”

Freshness was another important takeaway. The centerpiece of each of the four, one-ounce packages is a whole piece of fruit—or veg, in the beet’s case—with the upper portion cut into thin slices. One piece is extracted from the produce, enlarged and flipped to illustrate a cross section of a chip. A glowing halo effect draws the eye to the center of the package, which is surrounded by informational elements.

For easy identification within the unified design scheme, the background of each package is color-coordinated to each product SKU. Even though there are several elements co-existing on the front panel, the formula of bold color and a single visual that tells the story of the product keeps it simple in a competitor shelf set.

Designed with a cargo look, the bag is stamped with its individual produce just below the central image in a utilitarian, non-serif font. The map, stamp and font choices were made to drive home the idea that it’s a natural product, produced and imported from Costa Rica. A faint map of Costa Rica, the product’s exotic origin, can be seen as a screen in the background.

To the left, a series of small icons verify Natural Sins’ gluten-free, non-GMO, certified vegan, Paleo friendly and Kosher status. And just in case the art and color cues didn’t convince you that this product was unique, a dark brown color block text strip at the top right of the bag reinforces this message by calling Natural Sins “The Un-potato chip.”

“We wanted the message to show that the product is a delicious, healthy alternative to the conventional potato chip,” said Kelly Reedy, Chief Creative Officer at LRXD. “And although the new packaging is just hitting stores, the new design has been very well received at the trade show level.”

Creative Director: Kelly Reedy

Designer: Kent Ervin

Copywriter: Eric Kiker

Photographer: Kent Ervin

Get Laid

Just Laid


As part of our ongoing work with Noble Foods, we were asked to develop concepts that explored hypothetical positionings for how eggs could better satisfy or respond to consumer needs.  One of the many thoughts we had was how this commodity category could respond better to concerns related to CSR issues such as food miles and related freshness.  We were intrigued by the notion that, while early adopters of CSR issues find it easy to support a cause, it is harder to convert mass-market consumers unless there is something in it for them.

Solution: Our solution was to emphasize the benefit of locally laid eggs to consumers through a cheeky brand name that reinforces the idea of freshly laid eggs straight from the hen.  The creative execution is a selection of playful caricatures of hens laying eggs with three different poses/expressions for each of the three variants.  Unique features The Just Laid concept would use standard egg box packaging in a unique way that would allow consumers to interact with the pack and design.  To further highlight the freshly laid concept, the fastening on the box becomes a representation of the egg itself, allowing consumers to connect with the natural process of the eggs ‘being laid’!

The Goods

the goods


On-the-Go? That was cliché yesterday. Today, it’s table stakes. Today consumers are educated and cynical of major CPGs. They want more than just convenience, they want REAL food and wholesome ingredients. The Offering: Simple. Pre-packaged pods containing natural cheese cubes, roasted nuts and wholesome granola clusters – minimally processed with real ingredients that you can see in a single-serve container.

The Challenge: Not so simple. Create a new brand geared towards millennials that is credible, relevant and that stands alone within the existing CPG snack offerings.

The Solution: Threefold. snak haüs: For the edgy consumer always ahead of the curve, snak haüs has badge value. Artisanal hand crafted simplicity, what you see is what you get.

The Goods: For consumers willing to pay more for less, the Goods offers more good stuff, less processed. It’s a simple and refreshingly honest snack.

SUM: For the healthy consumer, concerned more with why you should than why you shouldn’t – this convenient snack is greater than the sum of its parts. The selling features are all upfront. Too good to miss, you’ll see these offerings on shelf soon – just not under these brands and not with these designs – they were parked in favor of launching under existing master brands … but we can’t help but wish these concepts were real!

Designed by Davis Design


Simply lovely design….



Little Spoon®, a new fresh baby food brand launched this fall is aiming to revolutionize the category and finally make fresh baby food available to a mass audience. Their mantra is your baby’s food should never be older than your baby. The brand partnered with Little Big Brands to bring the concept to life.

Little Spoon Babyblends are made in small batches from organically grown, non-GMO fruits and vegetables from local farms. There are no added sugars, preservatives or fillers and they are made in an allergen-free facility. They utilize a revolutionary high-pressure process (HPP), which preserves through pressure rather than heat to lock in the food’s nutrients and flavor. Little Spoon Babyblends are nutritionist and pediatrician recommended.

The packaging structure steers clear of pouches because feeding a baby with a spoon develops vital oral and motor skills. To tackle the convenience factor, a spoon is included in the top of each lid for feeding on the go. And unlike pouches, the cup, lid and spoon are completely curbside recyclable. The design incorporates an identity built around the ‘little spoon’ itself and feels warm and approachable. Each flavor features custom ‘food geometry’ that brings life to the small container, highlighting the ingredients in a vibrant and playful manner.

“This is all about appealing to mom or dad and communicating this is real food for a little person, you’re child isn’t old enough at this stage to be asserting an opinion or preference on products so this brand was created with what parents want to feed their children in mind.”

— Pamela Long, Partner, Little Big Brands


Step One Babyblends are one-ingredient purees of fruits blended until super smooth, for babies six months and older.

Step Two Babyblends are perfect for the budding foodie ready for fruit and vegetable combinations with the same smooth texture, also for babies six months and older.

Step Three Babyblends are made of fruits, vegetables and super foods like chia seed, oats and quinoa. They offer a thicker texture, providing an easy transition to table foods. For babies eight months and older.

Little Spoon Babyblends can be found in the refrigerated section of select natural and specialty food stores. An expanded retail presence and direct distribution is planned for 2016.

Designed by: Little Big Brands

Little Big Brands (LBB) specializes in strategic brand design – including brand strategy, consumer research, innovation, naming, structural design, graphic design, and print production,

4 Emerging design trends from 2015



It is safe to say that I see a lot of packaging design. Likely more than anyone else in the world. In 2007, I created The Dieline to begin to document and define what I believe to be the world’s best examples of packaging design. 7 years later we have become the leading package design resource online, where we receive over 5,000 package design submissions a year.

We have also produced 7 thought-provoking packaging design conferences and have held 6 annual The Dieline Awards competitions formally recognizing well-designed consumer package design worldwide. Through The Dieline Awards annual competition, where we receive over 1,000 entries a year, we have awarded over 180 awards and have hosted 8 exhibits of our winners around the world.

Seeing so much packaging design on a daily and yearly basis puts me in a very unique position to identify the emerging trends amongst the sea of the same. It has trained my eye to be able to start seeing patterns, connections, and themes emerge in consumer products and packaging design. As these patterns start becoming more established and embraced by designers, agencies, and consumer product companies worldwide, they become emerging trends.To really nail down these emerging trends and ensure that they do indeed exist, we make sure they are backed up by analytical data from The Dieline. Toward the end of each year, our team of editors begin an internal process to distill our insights into the emerging trends that every designer needs to know. In addition to our insights, we are able to see what trends are really emerging by examining the most viewed and shared projects each year by our readers.

Through The Dieline Awards competition, we also take a look at what our highly esteemed Jury votes for as the most defining package design projects of the year. We take a close look at not only the projects, but the overarching themes that are emerging, and the agencies that are pushing them to the next level. For 2015, I have identified four key emerging trends, that I believe are or will be extremely prevalent in packaging design and consumer products in the next year: Visual Authenticity, Luxury of Less, Ultra-Pure, and Biobased.


Visual Authenticity is a trend that marks a significant departure from the mainstream, yet is quickly becoming mainstream in itself. This trend visually marks a complete rejection of established corporate brand design. Visual Authenticity is a response to shifting consumer values, with many consumers no longer wanting to rely on, or trusting, established brands. Appetites are skewing towards more real, quality and honest products. Products that appear uncomplicated, yet are crafted, maybe even vintage inspired. It’s about products that illustrate trust and create inadvertent human connection.

The digital age is fostering a decline in human connection which is most prevalent office Gen Z consumers. Because of this, these shoppers are not responding to traditional established corporate brands. They want more. They demand more. They desire a real, trusted, human connection to the products and the brands that they consume. This connection can be expressed in different ways, from a connection to nature, to the written word, to the past, or to simply to other people. This is beyond hipster. This style is a rejection of technology. a pre-
computer era style, if you will.

For many of the brands choosing to go for a Visually Authentic style, they do so with the goal of reconnecting themselves to consumers. They do this by showcasing the craft, quality, and skill in both the product and the packaging design. As this trend has evolved, it has moved beyond small artisan brands and is becoming to become more mainstream itself.

Trend Characteristics:

– Handwritten, raw, freeform, or sketchy typography

– May include vintage inspired references or typography

– Hand rendered, simple illustrations

– Natural color palettes


Restaurant branding & packaging

Anagrama Studio created simple, honest, and direct brand for Santa Cruz, a quick service Mexican BBQ restaurant located in Santa Catarina, a municipality of the greater Monterrey area in northeast Mexico.

“The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz. The brand is simple and direct, and above all, always honest and sincere, never attempting to hide its conceptual rugged awkwardness. Destined to be franchised in the future, Santa Cruz’s honest and handcrafted demeanor will inevitably be distinctive amid all other, more synthetic fast food chain restaurants.”

Designed by: Anagrama Studio, Mexico


Organic Juice Brand

Grimmway Farms worked with McLean Design to create a fresh organic juice brand that would capture the essence of the family growers behind it. Grimmway Farms began as a farm stand founded by two brothers back in 1968 and stands today as the largest, family-owned carrot producer in the world. The company wanted its branding and design to reflect it’s honest hardworking approach. True to its name, McLean created a brand and design that captures an authentic, honest connection between the farm and the consumer.

“The new line captures the small town nature of a family-run farm stand, with the farmer as hero of his own tale, bringing goodnessstraight from the earth to your local grocer. – McLean Design.

Designed By: McLean Design, California


Natural, all-foraged soaps and scents.

Juniper Ridge makes 100% natural, all-foraged scents and soaps, wildcrafted from ingredients sourced from the earth which include bark, moss, mushrooms, plants, and countless items sourced from the backcountry. Juniper Ridge recently redesigned their packaging which includes wilderness paintings by the brand’s Chief Storyteller Obi Kaufmann, and wooden caps hand-carved in their Oakland workshop.

“Juniper Ridge distills colognes and perfumes from real plants, bark, moss, mushrooms, and tree trimmings found hiking the backcountry. Fragrances are made on dirt roads and trails, around campfires, and in their Oakland, California workshop. All to capture the quiet beauty of the Mojave Desert at sunrise, or a late-season Sierra trailhead with winter right around the corner. At Juniper Ridge, it’s all about foraging deep in the woods for scents that’ll transport you into the wilderness.”

Designed by: Indicate Design Groupe, California


Luxury of Less is a trend that represents a new generation of luxury goods that are less reliant on established luxury brands names and ostentatious, flashy, over-design. In this post-recession era, a new wave of luxury branding is emerging, especially in Western cultures. I call this the Luxury of Less. In this new era, packaging design and luxury branding are being designed to whisper, rather than shout. The era where the overall brand experience is valued almost as much as the actual product itself. Often times, more. Although the economic climate has changed for luxury brands, there is still a strong need for their brands to express quality, heritage, provenance, and luxury values. Gone are the days of excess, over done, and unapproachable branding. This new wave is all about brands that are exude class, rather than flash. Subtle cues in the packaging are the most important aspect of the brand. It is a return to a well-crafted and well-considered notion of luxury.

Trend Characteristics:

– Subtle, understated design cues

– Tactile textures

– Soft, understated color palettes

– Hand drawn icons, emblems, or graphic elements


Boutique Branding & Packaging

Novelty is the high-end fashion store version of a curiosity shop based in Monterrey, Mexico. that retails high-end, yet casual apparel to chic young women with a taste for fresh, modern, high fashion. Anagrama created the luxurious yet approachable branding, interior design, and packaging. It features simple watercolor illustrations, a soft pastel palette, and textural design elements.

“The shop started up as a project by Novelty’s partners once they returned from the exciting and ever-evolving New York fashion scene. The shop features handpicked items that can be considered quirky and novel trendsetters, something you couldn’t find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico.Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.” – Anagrama

Designed by: Anagrama, Mexico


Fashion Branding & Packaging Design

New York-based RoAndCo Studio created the branding, collateral, and packaging for Honor, a high-end women’s fashion brand. The full-fledged luxury brand translates the nostalgia of an old-world atelier, into a line of clothing that’s wearable and visceral. The branding and packaging were created to be revenant to the contemporary woman. Honor expresses its’ luxury through a design that is minimal, understated, and well-crafted.

“We transformed designer and owner Giovanna Randall’s initial sketches into a full-fledged luxury brand that felt established, yet relevant for the contemporary woman.Immaculate print collateral, impactful campaigns and an elegant online and in-store retail experience have led to resounding success with clients, buyers, editors and tastemakers.” – RoAndCo

Designed by: RoAndCo Studio, New York


Luxury Headwear Branding & Packaging

Paris+Hendzel Handcrafted Goods was conceptualized, designed, and produced by the Poland-based branding studio of the same name, Paris+Hendzel. They create artfully designed headgear pieces that are all about family tradition, quality, craft, and detail. The name of the brand is derived from the last names of the founder’s parents. This carries through with a heavy emphasis on the coat of arms emblem, which is used to establish provenance and a sense of history. The color scheme focuses on neutral soft tones.

“The Company Paris + Hendzel Handcrafted Goods is the realization of dreams, ideas,and ideas that often scrolled in the life of its creator. It is the passion with which we give in to the design, selection of designs, and materials. The company products are created by hand from the highest quality materials and with the utmost attention to detail. 

We want our products not only to be unique headgear to protect you from the sun and rain. We want them to be a particle of your “ego”, to embody your desires and fantasies. To accompany you in your travels through the world of everyday experience and sensations.” – Paris+Hendzel Studio

Designed by: Paris+Hendzel Studio, Poland


Ultra-Pure is a trend where brands are looking to create pure, stark, highly minimal stripped back brands, packaging systems, and brand environments. This trend is a reaction to growing consumer appreciation and desire for minimally designed brands and products. Ultra-Pure takes brand minimalism a step farther: It is the process or reducing a brand’s essence into the purest, simplest abstract form. It is the opposite of excess, it is the ultimate expression of brand purity.

The brand is typically expressed through simple abstract shapes, usually representing some aspect of the product itself. It relies on an absence of branding: there are usually no traditional logos. Rather, brands following this trend typically use simple sans-serif style typography for both the brand’s logo and the packaging typography. Ultra-Pure is a bold brand statement, usually with monochromatic or dichromatic color schemes.

Trend Characteristics: 

– Monochromatic or dichromatic, generally no more than 2-3 colors

– Straight forward and stark design

– No traditional logos, generally a minimal word mark

– Abstract, geometric shapes, patterns, or graphic elements


Luxury Laundry Detergent Brand

L’eaundry is a new brand of luxury laundry detergent by The Deli Garage. German-
based Korefe, completed the concept and design execution for L’eaundry. L’eaundry has taken an everyday product and created a new product concept and packaging design that is inspired by high-end perfume. To express this, the packaging features an ultra minimal black and white color palate with simple abstract perfume bottle shapes. The L’eaundry logo is set in contrasting sans-serif type.

“Concept and a design for a new laundry detergent by The Deli Garage: L’eaundry, a luxury laundry detergent that smells and looks like a high-class perfume. To treat your second skin like your first. Bottles in the shape of vintage chemists’ bottles establish the connection to washing agents while the typography and formal style fully invoke the world of fine scents. 

Available in two scents: Figue pour femme. Olibanum pour homme”

Designed by: Korefe, Germany.


Specialized Skincare Line

The Basics is a new line of extremely specialized products within the cosmetics and skincare industry, and was created to be an exercise in consumerism. The Basics produces 4 types of products which can effectively cover all skin care needs. Mousegraphics named the line “The Basics” to express this, and designed packaging featuring minimal black on white branding. The minimal abstract organic shapes were inspired by Space Invaders.

“The idea of ‘the essential’ behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, ‘Space Invaders’ (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.”

Designed by: Mousegraphic, Greece


Factory Footwear Store

Redberry is a factory footwear store located in Mexico that sells branded footwear at affordable prices to the general public. The minimal branding created by Anagrama, features an abstract shape and a core brand color that is reminiscent of a raspberry. A sans-serif block style typeface acts as the brands logotype, and graphic element. The interior design, something Anagrama is known for doing when approached to brand a store, restaurant or company has taken a modern and functional approach in a very industrial setting.

“Our branding proposal takes off from the store’s name, Redberry. So we designed an iconic logo based on the simplification of a raspberry’s unique shape. On the other hand, the typographic style and the main single-color selection within the identity act as the contributing factor that defines the brand with an industrial / modern style. Following this concept, our interior design proposal uses industrial materials, such as metal and concrete, to immerse the consumer in a factory-like setting with a modern twist that comes from the brand’s look and feel. The use of raw finishes in the interior design, such as the gridded metal shelves, increases the brands industrial feel and rounds it up perfectly.”

Designed by: Anagrama, Mexico


Biobased packaging is not necessarily a new trend in package design, rather, it is a next-
generation technological evolution of sustainable packaging materials. Consumers are demanding pure, honest, and environmentally responsible products and packaging. There has been a recent surge of new Bio-Tech substrate innovations inspired by nature, with the goal of reducing our carbon footprint. Packaging designers themselves have become much more aware, and hyper-vigilant about the problem of packaging waste and its impact on our planet, and how it will affect the next generation of humanity. We are beginning to feel a real obligation to push the boundaries of packaging substrates in order to protect the future of our the planet. That’s no easy task.Luckily, these new sustainable packaging innovations are on the horizon, and designers, companies, and consumers are beginning to experiment with these new innovative substrates.

Trend Characteristics:

– New innovative substrates made from natural materials

– Inspired by the biology of nature

– Edible packaging substrates

– Carbon Neutral


Sustainable Biobased Packaging Concepts

Tomorrow Machine is a Swedish design firm based in Stockholm and Paris who has a distinct work is to help shape the world of tomorrow, through innovate new sustainable packaging substrates. Tomorrow Machine has created a series three new food and beverage concepts, collectively called This Too Shall Pass. This series looks toward a future of sustainable food packaging made out of natural materials including beeswax, sugar, and seaweed. Intended for dry foods, the Basmati Rice Concept is made out of soft beeswax, is printed with soy ink, and is dusted with a pearlescent robin’s egg blue. The beeswax is so thin, that the package opens by tearing it apart like the peel of a fruit. !The Olive Oil Concept, intended for oil-based food, is made out of hardened caramelized sugar that is coated with wax. It opens by cracking it open, much like an egg. After opening, the package melts away when it comes in contact with water. !The Raspberry Smoothie Concept is intended for drinks that have a short lifespan such as fresh juice, smoothies, and cream. It is made out of agar-agar seaweed and water, which event reacts to its environment by shrinking when exposed to excessive heat and over time. The packaging opens by simply sticking a straw in it.

“Our vision as designers is to build a better world through research, new technologies & intelligent material. We believe in looking at science from a creative point of view to shape the innovations of tomorrow.”

Designed by: Tomorrow Machine, Sweden


Package-free Edible Food Pearl

Stonyfield has set itself apart for years as a sustainable, organic, healthy food business. They’ve led the way in organic dairy products as well as the way their products are packaged. Stonyfield’s main objective is to reduce the amount of packaging in their products. Recently they’ve worked with WikiFoods’ WikiPearlTM yogurt technology, which uses organic fruit skins to keep moisture in and contaminants and oxygen out, forming a washable, portable covering for the portion-controlled organic yogurt serving.

“WikiPearl skins are inspired by the way nature packages fruits and vegetables. These skins are delicious protective coatings against water loss and contaminant entry, and potential carriers of effective and functional nutrition. The skin is a protective electrostatic gel formed by harnessing interactions between natural food particles, nutritive ions, and polysaccharide.” -WikiFoods

We are completely redefining a product experience you already think you know, in a form/function that is a package-free solution. Stonyfield Frozen Yogurt Pearls are so groundbreaking, the retail spaces weren’t quite equipped to sell them completely package-free. But they absolutely can be.” – Stonyfield Farms


Plastic Made from Air, Not Oil

As a part of Dell’s efforts to source 100 percent of their packaging materials from sustainable sources, they have turned to NewLight Technologies’ AirCarbon to manufacture protective bags out of plastic made not from oil, but from carbon literally pulled out of the air. It is a carbon-negative process, meaning it actually reduces carbon emissions. It is a solution that is not only environmentally beneficial, but is actually typically less expensive that oil-based plastics.

“After 10 years of research, Newlight has invented and commercialized a carbon capture technology that combines air with methane-based greenhouse gas emissions to produce a plastic material called AirCarbonTM: a carbon-negative material that can match the performance of oil-based plastics and out-compete on price.-Newlight Technologies

“Dell is the first in the IT industry to use AirCarbon. While the initial pilot project will focus on packaging – specifically for the protective bags for Dell Latitude notebooks shipped to the U.S. and Canada – AirCarbon’s functional flexibility makes it attractive for other possible uses with Dell products.” -Dell

These 4 trends not only represent where the state of packaging design is heading, but they represent where the state of consumerism is at. They prove that consumers tastes and desires are not only changing, but they are rapidly evolving and becoming more expressive and passionate about the products they consume, and the packaging they come in.Visual Authenticity shows that consumers are no longer relying on or trusting established brands. They want real, honest, crafted products that offer a human connection.Luxury of Less shows that consumers are beginning to reject traditional luxury branding, now often seen as flashy and distasteful. Instead, they are choosing luxury brands that whisper rather than shout. Products that prioritize quality and experience over anything else. Ultra-Pure shows that consumers are appreciating, and actively embracing extreme simplicity in their brands, products, and lives. They no longer need the excess and are now opting for products in their purest, simplest form.

Biobased shows that consumers are not only embracing environmentally responsible packaging, but they demand it. This demand is truly fueling a new wave environmentally responsible products and packaging substrate innovations.Knowledge of these trends will help you as a designer to understand the cultural shifts that are currently underway, and how consumers are now reacting and responding to branded design and products. They show that consumer brands must work harder as consumers want all aspects of their lives to be simple, authentic, meaningful, and honest. As designers, we must ask ourselves:

What more can we do to add more simplicity, authenticity, meaning, and honesty to the brands we create?

Essential Living Foods


I once owned a brand called Essential Foods……

A new project from Make & Matter and Trina Bentley. Essential Living Foods is a nutritious, organic, superfoods that practices a positive impact on the environment. The design focused on the sustainability of the product while adhering to the many requirements needed on the package.

“Essential Living Foods sources the world’s most nutritious, beyond-organic superfoods via ethical and sustainable business practices that positively impact farming communities, indigenous villages and precious ecosystems around the world.”

“This project upgraded their brand to reflect the beyond-organic, beyond-gourmet purity and quality of the products while balancing the appearance of multiple certification logos, FDA layout requirements, and the re-engineering of the packaging for the highest standards of recyclability in the industry.”

Designed by: Make & Matter
Client: Essential Living Foods
City: Austin

Kopos Olive oil

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For over 50 years, Andriotis has been in the olive oil business. The family company specializes in the trade and processing of olive oil, and they pride themselves in their extensive knowledge on the product and the special care they put into creating it.

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