On-the-Go? That was cliché yesterday. Today, it’s table stakes. Today consumers are educated and cynical of major CPGs. They want more than just convenience, they want REAL food and wholesome ingredients. The Offering: Simple. Pre-packaged pods containing natural cheese cubes, roasted nuts and wholesome granola clusters – minimally processed with real ingredients that you can see in a single-serve container.
The Challenge: Not so simple. Create a new brand geared towards millennials that is credible, relevant and that stands alone within the existing CPG snack offerings.
The Solution: Threefold. snak haüs: For the edgy consumer always ahead of the curve, snak haüs has badge value. Artisanal hand crafted simplicity, what you see is what you get.
The Goods: For consumers willing to pay more for less, the Goods offers more good stuff, less processed. It’s a simple and refreshingly honest snack.
SUM: For the healthy consumer, concerned more with why you should than why you shouldn’t – this convenient snack is greater than the sum of its parts. The selling features are all upfront. Too good to miss, you’ll see these offerings on shelf soon – just not under these brands and not with these designs – they were parked in favor of launching under existing master brands … but we can’t help but wish these concepts were real!
Designed by Davis Design